The Theory
Humans are compulsive storytellers. Give us a sequence of events, and we automatically construct a narrative with causation, characters, and tension. This is not a weakness — it is a thinking strategy. Bruner argued that narrative and logical thinking are two fundamentally different cognitive modes, and neither can be reduced to the other. When you understand a complex situation by constructing a story about it ("first the market shifted, then the competitor reacted, so our client..."), you are using narrative cognition. Mental simulation extends this into the future: you run "what if" scenarios in your head, testing possible outcomes before committing to action. The pre-mortem technique (imagine the project has already failed — now explain why) is simulation at its most useful.
What the Research Found
Schacter and Addis discovered that the brain reuses episodic memory circuits for imagining the future — remembering and simulating share the same neural hardware. Gilbert and Wilson established prospection (pre-experiencing the future) as a fundamental human capacity. Klein showed that the pre-mortem technique increases the identification of potential problems by 30% compared to prospective analysis. Gottschall documented the brain's compulsive narrative drive, while Green and Brock demonstrated that stories activate emotional and simulative processes that make narrative a uniquely powerful thinking medium.
How We Use It
Question B3(e) — "I turn the discussion into a story: imagine that a year from now it went like this" — captures narrative strategy (dimension value 2.12). B4(a) — imagining total project failure and reconstructing causes in reverse — is Klein's pre-mortem, mapping to mental simulation (dimension value 2.13). B6(b) — mentally building the scenario where a solution gets implemented to find failure points — is prospective simulation. If you naturally convert problems into stories or run future scenarios in your head, your strategies are narrative and simulation.
Related Articles
References (8)
- Bruner, J. (1986). Actual Minds, Possible Worlds. DOI
- Sarbin, T. R. (1986). Narrative Psychology: The Storied Nature of Human Conduct.
- McAdams, D. P. (1993). The Stories We Live By: Personal Myths and the Making of the Self.
- Gottschall, J. (2012). The Storytelling Animal: How Stories Make Us Human.
- Green, M. C. & Brock, T. C. (2000). The role of transportation in the persuasiveness of public narratives. DOI
- Schacter, D. L. & Addis, D. R. (2007). The cognitive neuroscience of constructive memory: Remembering the past and imagining the future. DOI
- Gilbert, D. T. & Wilson, T. D. (2007). Prospection: Experiencing the future. DOI
- Klein, G. (2007). Performing a project premortem. DOI